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August 2025

SMB Growth Monitor Trends

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Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy—but how resilient are they in today’s shifting landscape of macro-economic and emerging technology opportunities? The SMB Growth Monitor by PYMNTS Intelligence tracks how SMBs are navigating economic conditions, where they see risk and opportunity, and the tools they’re turning too for future growth.

AI-generated summary — In mid-2025, 53.5% of SMBs reported revenue growth, with social media driving sales gains for 60.5% (and 57.4% seeing higher revenue). Access to financing reached 42.3%, split between necessity (35.7%), strategy (32.1%), or both (32.2%). AI adoption is still emerging: 22.1% use it for automation, 12.2% for cost-cutting, while 39.0% aren't considering it. Despite challenges, 82.4% are confident in their two-year survival.
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Methodology

This is a quarterly project surveying U.S. small and medium-sized businesses across industries. The study focuses on firms with less than $10 million in annual revenue, capturing how SMBs adapt to economic and technological shifts to support sustainable growth.