Snap positioned artificial intelligence (AI) as the core lever for improving advertiser performance and driving more profitable growth during the fourth-quarter earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
TikTok will continue to operate in the United States as a new, majority American-owned joint venture called TikTok USDS Joint Venture LLC. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
Pinterest is reportedly launching a shoppable TV partnership with streaming platform Roku. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Meta-owned social media platform Threads is reportedly surpassing X in terms of mobile usage. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
Elon Musk says his social media platform X will open its new algorithm to the public. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
Has social media been the source of a “terrible devastation” upon society? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
TikTok and parent company ByteDance have signed agreements with Oracle, Silver Lake and MGX to form a new TikTok U.S. joint venture that will enable the app to continue operating in the United States, according to TikTok CEO Shou Zi Chew. Get the Full Story Complete the form to unlock this article and...
