Social Commerce

Social Commerce
Snap’s Global Expansion Shows Promise, but Revenue Tells Different Story
July 26, 2023

Quarter after quarter, retailers have been singing the same old song, citing macroeconomic challenges as the hook. While the hook remains the same, there’s a new verse being added: U.S. consumers aren’t spending.  Get the Full Story Complete the form to unlock this article and...

Social Commerce
X Offers Discounts and Incentives to Win Back Advertisers
July 25, 2023

X, the social media platform formerly known as Twitter, is reportedly trying to gain back advertisers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Social Commerce
Twitter’s Iconic Blue Bird Logo Replaced With ‘X’
July 24, 2023

On Monday (July 24), Twitter officially pulled the trigger on an ambitious rebranding effort spearheaded by its multibillionaire owner, Elon Musk. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Social Commerce
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Social Commerce
Musk to ‘Bid Adieu’ to Twitter’s Longtime Bird Logo
July 23, 2023

Twitter’s iconic bird logo could soon fly the coop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you...

Social Commerce
Threads User Engagement Drops to 4 Minutes From 19 Minutes
July 21, 2023

Threads’ user engagement reportedly continued to decline in the second week since its launch. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
TikTok Shop Partners With Atome to Offer Installment Payments in Malaysia
July 21, 2023

TikTok Shop has partnered with buy now, pay later (BNPL) service Atome to offer installment payments in Malaysia. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
Musk: Twitter Still Cash Negative as Ad Revenues Plunge 50%
July 16, 2023

Twitter’s owner says the platform has yet to see a positive cash flow. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
Albertsons Tests Shoppable Facebook Video Ads as Grocers Digitize Circulars
July 14, 2023

As grocers look for the most effective digital coupon strategies, Albertsons is testing dynamic, shoppable ads with Facebook and Instagram. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....