Social Commerce

Social Commerce
Spreading Social Media Spend May Help Brands Reach 63% of Consumers
June 30, 2023

For eCommerce brands heavily reliant on social media for sales and awareness, every day can bring a fresh round of worry. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Social Commerce
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023

If you’re reading this, you might not be able to name a single creator.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
Meta Platforms’ Instagram Expands Broadcast Channels Globally
June 15, 2023

Instagram is taking its Broadcast Channels feature global to provide creators with a new way of connecting with their followers on a larger scale.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Social Commerce
TikTok Looks to Southeast Asia to Drive eCommerce Growth
June 15, 2023

TikTok will invest billions in Southeast Asia as it undergoes scrutiny elsewhere in the world. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
Food Brands Eye Social Commerce Despite Disappointing Results
June 12, 2023

Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated by early moves in the space. Get the Full Story Complete the form to unlock...

Social Commerce
Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
June 06, 2023

As consumers seek more effective digital tools to discover new restaurants, many — especially younger generations — are increasingly trusting social platforms for recommendations. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Social Commerce
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
June 05, 2023

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
TikTok Giving Oracle Code Access Amid Security Concerns
May 23, 2023

TikTok is reportedly giving Oracle access to its technology to ease national security concerns. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...