Social Commerce

Social Commerce
Facebook’s Marketplace Adds Home Services
May 23, 2018

Starting now, thousands of home services professionals will be available via Facebook. The social media site’s Marketplace platform is rolling out a new feature designed to make it easier for users to find contractors, carpenters, plumbers and house cleaners, according to news from Engadget. All...

Social Commerce
Bringing A New Social Context To eCommerce
May 22, 2018

Though the idea of contextual commerce is widely loved, delivering on it is a significant challenge. As it turns out, finding the right context — a moment when a customer is perfectly primed to buy a good or service, if only someone would give them an...

Social Commerce
Klout Gets Clouted In A World That Kept Score But Moved On
May 17, 2018

To get a sense of why some apps succeed while others don’t, pay some heed to Klout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Social Commerce
Airbnb IPO Uncertain As CFO Leaves
February 02, 2018

Amid tensions and a shakeup among executives, Airbnb chief financial officer (CFO) Lawrence Tosi has departed the company — and left behind uncertainty over its potential initial public offering (IPO). Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Social Commerce
Amazon And CVS Leverage Pinterest’s Secret Santa Toolset
November 22, 2017

In an attempt to make it even easier to get the right gift this holiday shopping season, Pinterest has announced news of a personalized Secret Santa gifting tool designed to help customers get inspired to buy custom Christmas gifts for their friends and family. Get...

Social Commerce
Social Networks Are Increasingly America’s Favorite News Source
November 06, 2017

Americans, according to the newest research from Pew, are increasingly likely to seek their news out on social media.  Around a quarter of American adults — 26 percent, to be exact — report that they take the bulk of their news from at least two...

Social Commerce
Need The Cool Kids? Try Renting Some
September 28, 2017

Among the many complaints leveled against national treasure Kim Kardashian-West is the fact that she is paid an awful lot to do pretty much nothing. And while we would like to argue with that — Kim K is a busy girl — the fact that she was once...

Social Commerce
Facebook Takes On Zillow With Dynamic Ads For Real Estate
August 14, 2017

With two billion active monthly users, Facebook is leveraging its massive audience against a new vertical: real estate. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Facebook Has Hit The 2 Billion Active Users Mark
June 28, 2017

This morning, as billions of people are waking up and logging into Facebook, they are getting a gander at Facebook’s latest celebratory milestone in the form of a personalized video celebrating their contributions to it. Get the Full Story Complete the form to unlock this...