Snapchat may soon see the location-based advertising campaigns on its app increase, but it will be through the efforts of Yext, Inc. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
Moving ahead with its mission to be everything social, social networking behemoth Facebook is piloting a program, with payments powered by Braintree, in which Facebook users can purchase tickets to events directly from the social network’s website or app. Get the Full Story Complete the...
The shocking Brexit vote has markets, investors, entrepreneurs and financial experts scratching their respective heads and peering into the future with a mixture of terror and wonder at what could possibly come next. Predictably, most news coverage this upcoming week will be focused on defining...
For customers that are both Facebook regulars and American Express enthusiasts, the latest variation on Facebook’s Messenger bots will likely come as a spot of good news. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Twitter is bolstering its machine-learning capabilities with the new acquisition of Magic Pony Technology. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...
Snapchat is paving its path to going public with the launch of a new Snapchat API that enables advertisers to insert ads between Snap stories. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
Speaking at a trade conference in Chicago earlier this week, Facebook’s Head of U.S. E-Commerce Jeremy Lewis made his pitch for mobile for retailers, saying that it’s no longer optional because it is undeniably the future. Get the Full Story Complete the form to unlock...
In the West, Facebook is just one of a number of social networks that are competing to grab more and more of their users’ attention spans. However, Facebook still has something of a social monopoly in many Southeast Asian countries, and that’s what could help...
Not even a dummy could mess up buy buttons, they said. Just slap some on your social networks that already boast thousands, if not millions, of users, they said. It can’t help but increase sales, they said. Get the Full Story Complete the form to...
