As it turns out, when it comes to marketing value for retailers, name recognition isn’t everything. It seems in the case of the niche social media site Tumblr it seems less can be more–as long as the less doesn’t refer to money. According to Adobe’s...
For those who say there is no e-commerce application for social media the drug dealing population of Instagram stand as a stark, if weird, counter-example. These enterprising black market enthusiasts present a convenient online marketplace for pot, heroine, cocaine and pretty much anything else the...
Over the past week, PYMNTS.com’s brief’s coverage in this newsletter has spanned a broad variety of issues. In this column, we take a look at five common elements that link many of those stories, in essence making them the “trends of the week.” Get the...
New data released by CivicScience indicates that almost 70 percent of gadget users unplug from their electronic tethers once a week or less. Some users can’t ever get quite that much distance, almost half (43 percent) report that “unplugged” is not something that ever occurs...
In what some are taking as yet another sign that Facebook is preparing to make a big e-commerce push, Facebook has announced it has acquired Palo Alto-based secure server tech company PrivateCore, a Palo Alto-based secure server technology company. Facebook plans to incorporate PrivateCore’s technology...
If Twitter is trying to keep its imminent commerce plans confidential, it should probably clue in its mobile app developers, who have made visible a preference option for “payment and shipping” in its Android app. (It’s apparently not been yet made visible in the iOS...
Groupon’s share price tumbled more than 15 percent late Tuesday (Aug. 5), as investors balked at the Chicago firm’s expensive eCommerce investments. Groupon reported a net loss of $22.9 million, which seemed far worse to analysts because, according to an analyst poll by Thomson Reuters,...
Collecting lots of data—even CRM—is useful only to the point that it can be intelligently and meaningfully analyzed. Trying to analyze excessive amounts of data, some of which will be irrelevant and potentially misleading, is unlikely to deliver useful recommendations. LivingSocial is trying to avoid...
