Black Friday 2022: High Prices Reshape Holiday Shopping Habits
More Consumers Shopped With Apps Than at Malls on Black Friday
New PYMNTS research of 3,074 US consumers shows that fewer consumers shopped in-store on Black Friday this year, while more turned to their phones to score gifts for family and friends — especially Gen Z shoppers, nearly half of whom said it was their most important holiday shopping day.
Inside the November Report
- 56M: Number of consumers opting out of holiday shopping entirely in 2022
- 50%: Share of Black Friday purchases consumers financed using credit, loans or BNPL
- 25%: Portion of Black Friday shoppers who shopped both online and in-store
Holiday Shopping Report
-
Black Friday on a Budget: How Discipline and Deals Shaped Holiday Shopping in 2025
-
Sales, Not Sentiment, Drives Black Friday Turnout
-
Intrigue or Fatigue? Amid Crowded Deals Landscape, Financial Lifestyle Drives Consumers’ Black Friday Interest
-
Gen Z Sours on Black Friday While Buy Now, Pay Later Sales Surge
-
41% of Consumers Plan to Increase Use of Installment Plans This Holiday Season
-
Holiday Shopping 2022: Deal Or No Deal
-
Holiday Shopping 2021: Online Sales Still Beat In-Store Shopping
-
Online Ordering’s Return Round Trip