The New Digital Consumer

The PYMNTS COVID Data Compendium: The Past, Present and Future of the New Digital Consumer

As mass vaccinations get underway, consumers are starting to ponder a future beyond the pandemic — which includes hanging onto many of their digital-first habits. In The New Digital Consumer, PYMNTS profiles this new digital consumer, assembled from 10repeated observations of a national sample of more than 21,600 consumers over the past year to examine how their newfound digital preferences will shape the post-pandemic economy.

Inside the March Study:
  • 80 percent: Share of consumers who are ordering more of their food via aggregators who plan to keep doing so after the pandemic has subsided
  • 66 percent: Portion of consumers who are either already vaccinated or plan to get vaccinated when they have the opportunity
  • 25 percent: Share of consumer who would like their children to return to in-person schooling