Main Street SMBs: The 18-Month Outlook Brief

Study: 67% Of Main Street SMBs Say They’ll Do More Business Online Post-Pandemic Main Street businesses have retooled their business models to serve a more digital-first consumer — and more than 67% say they will do more business online post-pandemic. The latest PYMNTS “Main Street SMB” study conducted in November, the 16th since March, shows a more optimistic Main Street that’s driving its own digital transformation.
Inside the December Brief
  • 26%: Share of Main Street SMBs that plan to layoff workers if there is another round of lockdown measures
  • 47%: Portion of decision-makers at Main Street manufacturing firms that plan to put more of their own money into their businesses if there is another lockdown
  • 55%: Share of Main Street SMBs that are "very" or "extremely" likely to stay open now that there is a vaccine available

PYMNTS Pandenomics® Report Series

Main Street Index Q3 2022: The Post-Pandemic State Of Play For Main Street Businesses
The Post-Pandemic Consumer At 18 Months
The Main Street Merchant Index
The Digital Transformation Of Main Street SMBs
After Vaccines: What Mass Vaccinations Mean For Main Street Merchants
Consumers And The New Retail Landscape
The New Digital Consumer
2021's Main Street Business Survivor
Mapping Consumers’ Return To The Physical World
To Vaccinate Or Not To Vaccinate: Measuring The Impact Of A Covid-19 Vaccine On Consumers’ Digital Lifestyles
The Emerging Post-COVID-19 Consumer Survey
Main Street's Six-Month Checkpoint