Mapping Consumers’ Return To The Physical World

Mapping Consumers’ Return To The Physical World: Why Digital-First Behaviors Are Here To Stay examines how consumers’ attitudes toward the pandemic are changing amid recent vaccine rollouts. PYMNTS surveyed a census-balanced panel of 2,268 U.S. consumers to determine if they were interested in receiving vaccinations, whether they planned to return to their pre-pandemic shopping routines and why digital innovation will be key to earning their business well into the future.

Inside the January Brief:

• 51 percent: Share of consumers who are “very” or “extremely” likely to get vaccinated when they have a chance
• 27 percent: Portion of consumers who are not interested in getting vaccinated who cite fears of unhealthy ingredients as a reason
• 21 percent: Share of consumers expressing concern about the pandemic’s impact who say they worry about infecting others