To Vaccinate Or Not To Vaccinate: Measuring The Impact Of A Covid-19 Vaccine On Consumers’ Digital Lifestyles

The Pandemonics series measures the impact of the COVID-19 global pandemic on consumer and merchant behavior and explores the accelerated shift to a digital-first world. This particular edition is based on a survey of 2,806 U.S. consumers and it seeks to measure how access to a COVID-19 vaccine is likely to impact consumers’ shopping and payment behaviors.
Key Findings in the Study Include:
  • 79 percent: Portion of consumers that are unlikely to return to their old ways of purchasing because they have acclimated to their new digital lifestyles
  • 40 percent: Share of consumers that plan to leave their house no more often than they do now, even after a vaccine is introduced
  • 25 percent: Portion of Gen X consumers that are not interested in getting a vaccine