Main Street's Six-Month Checkpoint

The Main Street’s Six-Month Checkpoint: The State Of Main Street Businesses Amid The Pandemic report draws from PYMNTS’ extensive field research into the ways in which the financial fallout of the COVID-19 crisis is impacting the businesses with locations on Main Street, U.S.A. We have surveyed more than 3,500 of these businesses to date, examining how they have handled the pandemic’s toll on their bottom lines and broader financial stability every step of the way. Our latest study draws from a sample of 465 Main Street SMBs in which we asked about how their finances have improved or deteriorated since the early days of the crisis and the palliative measures they are taking to safeguard their firms from cash flow shortfalls.

Inside the September study:

  • 75 percent: Portion of Main Street SMBs whose revenues are down as a direct result of the COVID-19 pandemic
  • 39 percent: Share of Main Street SMBs that do not have enough revenue to stay open for even a week in the event of a revenue disruption
  • 42 percent: Portion of Main Street SMBs that have reduced payroll to help mitigate the financial impact of the pandemic