The 2022 Restaurant Digital Divide: Turning First-Time Diners Into Loyal Customers

Recipe for Success: Why Restaurants Should Cater to Prospective Customers

New diners are big spenders, and nearly one-fifth of restaurants’ transactions come from these customers. For “The 2022 Restaurant Digital Divide: Turning First-Time Diners Into Loyal Customers,” PYMNTS surveyed 2,256 consumers to find out what brings them to the table.

Inside the November Report
  • 40%: Share of customers who tried a restaurant for the first time in late September/early October who dined at an independently owned, table-service eatery
  • 52%: Portion of diners who ate at just one restaurant for the first time in late September/early October and chose an independently owned eatery with table service
  • 34%: Share of consumers who try new places several times each month and choose independent restaurants with table service