The Trust Quotient
NEW REPORT: How Online Merchants Build Trust With First-Time Customers
Keeping data protection front and center can help merchants put first-time customers at ease — and keep them coming back. In The Trust Quotient: How Merchant Trust Drives Shopping Behaviors, PYMNTS surveys 2,563 U.S. consumers to better understand what visual cues consumers seek — and need to build trust — when deciding to check out with a merchant they’ve never shopped before.
Inside The May Report
- 84 percent: Share of shoppers who want small merchants to do whatever it takes to protect their data during their first transactions
- 61 percent: Portion of bridge millennials willing to forgo extra data protection with familiar merchants because they trust them
- 36 percent: Share of consumers who cite trust as the top determinant in their choice of familiar online merchants
