Anatomy Of A Consumer Payment
eBay: Offline Payment Preferences Are Changing Online Habits
Consumers’ newfound affinity for touchless shopping and payment experiences at brick-and-mortar stores is influencing how they shop online, says Keala Gaines, vice president of global payment services for eCommerce marketplace eBay. In December’s Anatomy Of A Consumer Payment Playbook, Gaines explains how QR codes and mobile wallets play an important role in driving conversion and loyalty.