Anatomy Of A Consumer Payment

Anatomy Of A Consumer Payment

eBay: Offline Payment Preferences Are Changing Online Habits

Consumers’ newfound affinity for touchless shopping and payment experiences at brick-and-mortar stores is influencing how they shop online, says Keala Gaines, vice president of global payment services for eCommerce marketplace eBay. In December’s Anatomy Of A Consumer Payment Playbook, Gaines explains how QR codes and mobile wallets play an important role in driving conversion and loyalty.

Inside the December Playbook

  • An interview with Keala Gaines, vice president of global payment services for eCommerce marketplace eBay, on how merchants can turn friction-filled payment experiences into consumer loyalty opportunities
  • Recent trends in the consumer payments space, including why 84 percent of consumers are now spending more with merchants that offer more personalized shopping experiences and how The Fragrance Shop is tapping video technology to offer an omnichannel experience in an effort to boost loyalty
  • A Deep Dive examining how consumer payment and shopping behaviors have shifted since the pandemic began and how offering multiple seamless, flexible payment methods can help merchants keep customers engaged

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    Anatomy of a Consumer Payment