Subscriptions

Netflix Hits $86.6M In Nov. Mobile Consumer Spending

Netflix mobile consumer spending

Netflix customers spent more than ever before in November on its mobile apps, according to a report by TechCrunch.

The data, which came from data app intelligence firm Sensor Tower, showed that Netflix made about $86.6 million in consumer spending worldwide, across both its Android and iOS apps combined. That number is a whopping 77 percent higher than the previous year’s — which was $49 million.

Netflix has grossed an estimated $1.58 billion to date on mobile. Before this November, Netflix’s biggest month was July of this year, when it grossed about $84.7 million. The company started monetizing on mobile in Sept. 2015.

The new records from the company are probably due to cord-cutting and a generational shift toward more streaming services, as opposed to regular TV viewing. Netflix gets most of its in-app subscription revenue from the U.S., which was 57 percent ($49.4 million) in November.

Netflix’s U.S. app revenue grew 76 percent year-over-year that month, but international markets are rapidly catching up. Germany grew 90 percent, Brazil grew 94 percent, South Korea grew 107 percent and Japan grew 175 percent.

Lately, Netflix has been investing heavily in mobile and is currently testing a mobile-only subscription in Asia and other emerging markets. The mobile subscription move is a departure for the company, as it’s long said raising prices would bring more content for subscribers.

Currently, Netflix offers three price plans, and the company said it won’t lower the cheapest one. For the mobile plan, it’s looking to give customers a different version of the service that’ll be priced lower and will be added as a fourth pricing tier.

The company continues to grow. In Q3, it racked up almost 7 million new subscribers — 5.87 of which came from international markets.

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