Subscriptions

Subscriptions
Microsoft Boosts Xbox Game Pass Engagement Even as Competition Escalates
October 26, 2023

As more entrants crowd the gaming subscription space, Microsoft is still growing engagement with its Xbox Game Pass membership program, suggesting that when it comes to gamers, there is plenty of demand to go around. Get the Full Story Complete the form to unlock this...

Subscriptions
T-Mobile Drops Plan to Shift Customer to Higher Tiers After Backlash
October 25, 2023

T-Mobile US has scrapped a program that would have required certain customers to switch to more expensive wireless plans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Subscriptions
GNC Adds Telehealth Subscription Tiers as Merchants Rethink Pricing Structures
October 23, 2023

With subscription merchants increasingly tinkering with their pricing structures to attract consumers of all kinds, GNC Health is expanding its virtual healthcare arm to include three different membership tiers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Subscriptions
Gen Z Subscribers Steer Clear of Commitment
October 23, 2023

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Subscriptions
Netflix Leverages Fan Enthusiasm to Sidestep Gaming’s Subscriber Acquisition Challenges
October 20, 2023

Netflix is taking advantage of its subscribers’ strong affinity for many of its films and series to create an audience for its incipient gaming business in an effort to sidestep players in the space’s typical difficulties acquiring consumers. Get the Full Story Complete the form...

Subscriptions
NBA’s Peloton Partnership Highlights Connected Device Possibilities for Streaming
October 20, 2023

The NBA and the WNBA are partnering with Peloton to make their NBA League Pass direct-to-consumer (D2C) game subscription streamable via the fitness company’s connected devices, opening up new possibilities for how streaming services can leverage connected devices to distribute their content. Get the Full...

Subscriptions
Musk: Two-Tiered Premium X Subscriptions Coming ‘Soon’
October 20, 2023

Elon Musk says X is set to begin offering an ad-free version of its platform.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Subscriptions
X’s ‘Not a Bot’ Program Charges Newcomers $1 a Year
October 18, 2023

Would you pay $1 a year to use Twitter? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you...

Subscriptions
Failed Payments Are Costing Companies Their Best Subscribers and 9% of Revenue
October 16, 2023

Subscribers want a smooth shopping experience: Data from several PYMNTS Intelligence studies shows that 27% of users are likely to cancel their subscriptions if they experience any service interruption due to failed payments. As a result, subscription companies see an average decrease of 9% in...