Thursday Night Football (TNF) was a good get for Amazon Prime, explaining the astronomical price tag on rights, but it was a kind of “flea flicker” in NFL parlance, moving the real action — attracting more Prime subscribers — downfield at a time of cutbacks and trade...
Scaling a subscription business is often a matter of growth through other means — and what first attracts consumers to a service may not be what keeps them engaged over time. In addition to the products and services that first draw subscribers to a brand,...
Netflix’s new ad-supported streaming service could reach around 40 million viewers globally by the third quarter of next year, the Wall Street Journal reported, citing a document Netflix shared with ad buyers. Executives from both Netflix and Microsoft, which it’s working with on the new...
It may still be uncommon for consumers to receive their alcoholic beverages via subscription service, but as the options out there become increasingly convenient and subscriber-friendly, the space may grow increasingly popular. By the Numbers Research from the September edition of PYMNTS’ Subscription Commerce Conversion...
As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of legit subscribers surreptitiously, which is sometimes called “stealing” by the less charitable. In September’s “Subscription Commerce Conversion Index: The Challenge...
The pandemic accelerated the popularity of subscription-based pricing, and 23% of U.S. consumers now have at least one retail product subscription. However, amid a year characterized by inflation, our data reveals that the promotional benefits offered by these subscription services are ripe for abuse: 60%...
Entertainment subscription site Patreon will be cutting around 17% of its staff and closing two offices in Europe, a Bloomberg report said. This will affect 80 employees in operations and finance departments, along with others, according to a statement from CEO Jack Conte. And the...
From a payments perspective, the continued rise of the subscription-based revenue model has been one of the most interesting developments in post-pandemic global commerce. Once reserved for utilities and bills, the concept of monthly recurring payments has gained traction in the digital services market, as...
Noting that smartphones account for more than 10% of global electronic waste, the maker of Nokia brand smartphones and tablets has announced a new subscription service that is designed to lengthen the lifespan of mobile devices. HMD Global, the maker of Nokia devices, said in...