Subscriptions have become a source of both promise and peril for consumers. The increase in subscription-based goods and services presents people with more choice and flexibility, and they are signing up in record numbers. One survey found that half of all consumers now subscribe to video...
The great disengagement from the connected economy may be just getting started, spurred by the pressures of living paycheck to paycheck. And as a result subscription platforms may see increased churn, with a reduction in their top lines. Unless they recalibrate how they interact with...
With the number of subscription-based goods and services skyrocketing in recent years, consumers are now flush with choice. Everything from video streaming platforms to product rentals are available via a subscription model, and consumers are signing up for these goods and services in large numbers....
Walmart+ and Amazon Prime have become leading ways for consumers to access everyday savings, special sales events and members-only deals. In fact, Walmart+ has an estimated 51 million subscribers in the United States and Amazon Prime has 171 million members, according to “Walmart+ Weekend,” a...
Subscription commerce has taken off in recent years, and consumers now have more subscription options than ever. This success has a downside, however. More subscriptions mean larger monthly bills, while more choice means fiercer competition for providers. Taken together, subscriber churn is rising, and providers...
As consumers have voted with their wallets in favor of convenience-oriented options such as digital restaurant ordering and frozen meals, meal kit companies are realizing that, if they want to remain relevant, they need to offer options for these customers who are less willing to...
Twitter’s subscription plan is increasing from $2.99 to $4.99 for subscribers to Twitter Blue in an effort to help the social media platform build out new features and “sustain our mission of supporting journalism,” social media consultant Matt Navarra said in a Twitter post. In his post showing an email...
A new monthly subscription program is encouraging first-time users to hop onto all-terrain vehicles (ATVs), motorcycles, snowmobiles, boats and similar vehicles. Powersports vehicle supplier Polaris reported Tuesday (July 26) during its quarterly earnings call that this new plan is drawing newcomers to the industry. “Since...
Netflix plans to ask customers in five Latin American countries to pay a fee to use their accounts in homes other than their own, the company said in a blog post Monday (July 18). The company added that it hopes this will help add more...