With the number of subscription-based goods and services skyrocketing in recent years, consumers are now flush with choice. Everything from video streaming platforms to product rentals are available via a subscription model, and consumers are signing up for these goods and services in large numbers....
Walmart+ and Amazon Prime have become leading ways for consumers to access everyday savings, special sales events and members-only deals. In fact, Walmart+ has an estimated 51 million subscribers in the United States and Amazon Prime has 171 million members, according to “Walmart+ Weekend,” a...
Subscription commerce has taken off in recent years, and consumers now have more subscription options than ever. This success has a downside, however. More subscriptions mean larger monthly bills, while more choice means fiercer competition for providers. Taken together, subscriber churn is rising, and providers...
As consumers have voted with their wallets in favor of convenience-oriented options such as digital restaurant ordering and frozen meals, meal kit companies are realizing that, if they want to remain relevant, they need to offer options for these customers who are less willing to...
Twitter’s subscription plan is increasing from $2.99 to $4.99 for subscribers to Twitter Blue in an effort to help the social media platform build out new features and “sustain our mission of supporting journalism,” social media consultant Matt Navarra said in a Twitter post. In his post showing an email...
A new monthly subscription program is encouraging first-time users to hop onto all-terrain vehicles (ATVs), motorcycles, snowmobiles, boats and similar vehicles. Powersports vehicle supplier Polaris reported Tuesday (July 26) during its quarterly earnings call that this new plan is drawing newcomers to the industry. “Since...
Netflix plans to ask customers in five Latin American countries to pay a fee to use their accounts in homes other than their own, the company said in a blog post Monday (July 18). The company added that it hopes this will help add more...
Netflix has chosen Microsoft as its advertising technology and sales partner for the streaming service’s new lower-cost, ad-supported subscription plan. “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” Netflix said in a...
As consumers’ inflationary concerns affect their spending choices, grocers are presenting offers targeted at easing these anxieties in an effort to deepen customer relationships and drive frequency. Kroger, for its part, is using worries about rising gas prices to incentivize adoption of its new membership...