Sections
Activewear
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RetailApparel Brand Approaches D2C With A Purpose
Simon Sinek, the business guru who has the third most popular TED Talk of all time, once wrote: “People don’t buy what...
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RetailActiv(ist)wear Brand Takes Its Face Masks To Times Square
Not many direct-to-consumer (DTC) startups can say they broke into the U.S. market with three billboards in Times Square. But that’s exactly...
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RetailBeyoncé Relaunches Ivy Park With Adidas Collaboration
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is...
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RetailWhy The Road To Retail Innovation Often Runs Through Apparel
When it comes to retail innovation, you can usually count on consumers’ constant need for clothes to help drive new trends. At...
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RetailAnalyst Sees $40B Market Cap For Lululemon
Cowen believes Lululemon could be the next Nike, as it raised its price target on the stock to $250. “Assuming LULU can...
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RetailInnovating The Stink Out Of Athletic Wear
The problem with most athletic wear is that no matter how well it works, no matter how comfortable it is and no...
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RetailBeyonce And Adidas Partner Up For Apparel, Shoe Line
Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on...
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RetailOutdoor Voices’ Relaxed Approach To Workout Wear
There is a certain push toward perfectionism in athletic wear — some of that Nike “Just do it” ethos tends to permeate...
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RetailOros Takes Activewear Into The Space Age
For most firms, referring to products as “Space Age” is a marketing strategy. For Oros, a cold weather apparel firm founded by...
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RetailRetail Pulse: lululemon Gets New CEO; IKEA Gears Up For First India Store
Sales at lululemon athletica have fared well despite retail industry woes, but the company has experienced a challenging start to the year...
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RetailFabletics Plans Expansion With 75 New Stores
With its five years as a fashion brand, Fabletics is seeking to grow and expand its brick-and-mortar footprint. The retailer intends to...
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RetailWhere Fabletics Grows From Here
Fabletics, the activewear company founded by actress Kate Hudson, is a brand often associated with fitness (and fitness lovers), which is why...
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RetailFood And Fashion: A Recipe For Foot Traffic?
Target and Walmart proved that consumers are willing – indeed, eager – to buy their groceries where they are already shopping for...
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RetailLululemon Shares Fall After Drop In Q1 Sales
Lululemon Athletica was set for its biggest one-day percentage loss in more than eight years after the company warned investors that first-quarter...
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RetailFabletics And Athleisure’s Growth Future
Out of almost nowhere, athletic wear and athleisure clothing — yoga pants, specifically — took over American women’s fashion. While about the same...
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RetailAmazon Might Break Into Activewear
Online retail giant Amazon continues on its path to being a purveyor of everything. In this latest expansion, Amazon looks to be...
- Retail
Is Activewear Industry Finally Becoming Overstretched?
After years of steady growth as other sectors of the fashion industry have declined or remained stagnant, there appear to be signs...
