ad revenue

Social Platforms and PayFacs Power Monetization of the Creator Economy
Social Platforms and PayFacs Power Monetization of the Creator Economy
April 19, 2024  |  Social Commerce

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...

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Creators Unsure About X’s Revenue Potential as Numbers Drop
Creators Unsure About X’s Revenue Potential as Numbers Drop
March 24, 2024  |  Social Commerce

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon...

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X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
December 12, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been...

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Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
Twitter Ad Revenue Plummets 59% Amid Hate Speech Concerns
June 05, 2023  |  Social Commerce

Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. In the five weeks from April 1 to the first...

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Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
July 23, 2020  |  Earnings

Twitter’s second-quarter earnings showed on Thursday (July 23) that the social media giant’s user base continued to grow even as its ad revenues declined, as...

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Google’s Reliance On Travel Ads Dents US Ad Revenue
Google’s Reliance On Travel Ads Dents US Ad Revenue
June 23, 2020  |  Google

Google‘s U.S. ad revenue is about to take a fall due to the decline in spending from many companies tightening their belts during the pandemic,...

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Facebook Advertisers Remain Loyal Despite Scandals
Facebook Advertisers Remain Loyal Despite Scandals
April 09, 2019  |  Facebook

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and...

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Amazon’s Putting A Dent In Alphabet’s Ad Revenue
Amazon’s Putting A Dent In Alphabet’s Ad Revenue
October 26, 2018  |  Earnings

Once upon a not very long time ago, the conventional wisdom was that advertising revenue on the web is mostly generated by a stable duopoly...

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Apple’s Search Ad Business Could Hit Nearly $2B By 2020
Apple’s Search Ad Business Could Hit Nearly $2B By 2020
October 22, 2018  |  Apple

Apple’s search ad business could be a money maker for the Cupertino, California iPhone maker in the years to come, with Wall Street firm Bernstein...

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