Adobe Analytics

Adobe Analytics: GenAI Traffic to Retail Websites Doubles Every 2 Months
Adobe Analytics: GenAI Traffic to Retail Websites Doubles Every 2 Months
March 17, 2025  |  artificial intelligence

A growing number of consumers are finding their way to U.S. retail websites by clicking on links in generative artificial intelligence (GenAI) chat interfaces, Adobe...

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Black Friday Spending Approaches $11 Billion Fueled by eCommerce
Black Friday Spending Approaches $11 Billion Fueled by eCommerce
December 02, 2024  |  News

Black Friday shoppers spent a record $10.8 billion this year, primarily via online purchases. Get the Full Story Complete the form to unlock this article...

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Black Friday Online Sales Approach $10 Billion 
Black Friday Online Sales Approach $10 Billion 
November 26, 2023  |  Retail

Americans reportedly spent a record $9.8 billion online during this year’s Black Friday. Get the Full Story Complete the form to unlock this article and...

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Top News In Payments: Uber, Lyft, DoorDash Back Initiative To Fight Gig Worker Law; Adobe Predicts Holiday Sales To Reach $143.7B
Top News In Payments: Uber, Lyft, DoorDash Back Initiative To Fight Gig Worker Law; Adobe...
October 30, 2019  |  News

In today’s payments news, Uber, Lyft and DoorDash are backing a ballot initiative to exempt themselves from California’s landmark law that re-classifies gig workers as employees. Also, a study by Adobe Analytics found that the upcoming...

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Pre-Black Friday Online Sales Spike 17 Pct
Pre-Black Friday Online Sales Spike 17 Pct
November 22, 2018  |  Retail

U.S. consumers increased their online shopping by nearly 17 percent before Black Friday, according to new data published by Adobe Analytics this week. Online shopping spend...

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Online Spending Could Top $124B Over The Holidays
Online Spending Could Top $124B Over The Holidays
November 01, 2018  |  Retail

Amid a change in shopping habits from brick-and-mortar to eCommerce, online spending is expected to reach $124.1 billion this holiday season — an increase of...

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Holiday Spending In US Hit $108 Billion
Holiday Spending In US Hit $108 Billion
January 17, 2018  |  Retail

Consumer spending during the holidays in the U.S. came in at $108 billion, marking a 14.7 percent increase from a year ago. Get the Full...

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Adobe To Embed AI Into Email Marketing Tools
Adobe To Embed AI Into Email Marketing Tools
August 30, 2017  |  Innovation

Adobe, which Tuesday (Aug. 29) rolled out a slew of new features for its Adobe Campaign email marketing tools, is gearing up to embed some...

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