advertising

Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers

Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

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Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
Why TikTok’s ‘Deinfluencing’ Trend Is Just Another Form of Influence for Brands
March 22, 2023  |  Retail

When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020,...

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Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
Sam’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers
March 21, 2023  |  Retail

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. Get the Full Story Complete the form to unlock this...

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Walmart’s Business Mix Changing as it Expands Profitable Services
Walmart’s Business Mix Changing as it Expands Profitable Services
March 08, 2023  |  Retail

The business mix at Walmart is changing, with services growing faster than merchandise. Get the Full Story Complete the form to unlock this article and...

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Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
Pinterest Q4 Shows Favor With Gen Zs but Investors Want Faster Turn-Around
February 07, 2023  |  Earnings

Pinterest may tout itself as the positive, politics-free visual discovery platform, but that upbeat vibe was lost on analysts Monday who felt its turn-around wasn’t...

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Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Facebook / Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. Get the Full Story Complete the form...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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