advertising

WPP Partners With NVIDIA to Accelerate Production of Advertising Content

WPP Partners With NVIDIA to Accelerate Production of Advertising Content
WPP Partners With NVIDIA to Accelerate Production of Advertising Content
May 29, 2023  |  Artificial Intelligence

WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. Get the Full Story Complete the form...

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Influencers Help Brands Drive Sales Through Retail Media Networks
Influencers Help Brands Drive Sales Through Retail Media Networks
May 12, 2023  |  Retail

With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...

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Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
Buzzfeed and Insider Reportedly Cutting Jobs Amid Advertising Slowdowns
April 20, 2023  |  Economy

Two digital media organizations have reportedly made job cuts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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Google to Make AI-Powered Ads Based on Human Marketing
Google to Make AI-Powered Ads Based on Human Marketing
April 20, 2023  |  Artificial Intelligence

Google is reportedly adding generative artificial intelligence (AI) to its advertising operations. Get the Full Story Complete the form to unlock this article and enjoy...

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Commercials Return to Streaming Platforms and Reshape Brand Strategy
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023  |  Streaming

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and...

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TikTok Ad Spending up 11% Despite Ban Threat
TikTok Ad Spending up 11% Despite Ban Threat
April 06, 2023  |  Retail

TikTok might get banned in the U.S., but advertisers apparently aren’t behaving that way. Get the Full Story Complete the form to unlock this article...

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Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
Ad Tech Goes Local With Credit Unions to Connect Merchants With Customers
April 04, 2023  |  Credit Unions

As the media, FinTechs and the banking sector reel from high-profile bank meltdowns, it’s shining a light on the credit union and community banking sectors,...

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LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. Get the Full Story Complete the form to unlock...

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