advertising

Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
Meta Sees Promise in Monetizing Apps With Shop Ads, Click to Message
February 01, 2023  |  Facebook / Meta

With Meta’s battered stock doubling in the past 3 months, it’s not all about the money-losing metaverse anymore. This, as shares of Meta Platforms jumped...

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Snap Pins Hopes on Subscriptions to Boost Creator Engagement
Snap Pins Hopes on Subscriptions to Boost Creator Engagement
January 31, 2023  |  Earnings

Facing a downshift in digital ad spend that’s hurt other players in the space, Snap Inc. is looking to beef up its direct response business...

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Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
Instagram’s Retreat From Shopping Shakes Social Commerce to Its Core
January 12, 2023  |  Social Commerce

Meta keeps tinkering with Instagram Shops — a move many see as a sign that social commerce isn’t bearing the fruit once projected. This, as...

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Mastercard Debuts Web3-Based Musician Accelerator Program
Mastercard Debuts Web3-Based Musician Accelerator Program
January 08, 2023  |  Connected Economy

Mastercard says it wants to help musicians use Web3 to build their audience. To that end, the company has launched its Artist Accelerator, designed to...

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Meta Fined $413M for GDPR Breaches
Meta Fined $413M for GDPR Breaches
January 04, 2023  |  Facebook / Meta

Facebook parent company Meta is facing 390 million euros ($413.4 million) in fines. Ireland’s Data Protection Commission (DPC) said in a Wednesday (Jan. 4) press...

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New Year, Same Data-Privacy Woes for Meta’s Advertising Cash Cow
New Year, Same Data-Privacy Woes for Meta’s Advertising Cash Cow
January 04, 2023  |  Facebook / Meta

Ireland’s Data Protection Commission (DPC) says Meta’s ad-centric business model is noncompliant with European regulations. That’s according to a public statement released Wednesday (Jan. 4)...

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Shopify Shares Data With Merchants to Support Targeted Ads
Shopify Shares Data With Merchants to Support Targeted Ads
January 02, 2023  |  eCommerce

Shopify is aiming to grow its revenue by helping retailers deliver targeted ads.  The eCommerce platform is using its recently announced partnerships with Meta and...

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French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
French Crypto Investors File Complaint Over Binance’s Social Media Marketing 
December 20, 2022  |  Cryptocurrency

Binance is facing a criminal complaint in France for its social media marketing.  Filed by crypto investors, the complaint accuses the crypto exchange of misleading...

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Merchants Use AI and Shopper Intent to Boost Online Sales
Merchants Use AI and Shopper Intent to Boost Online Sales
December 13, 2022  |  eCommerce

Shoppers buying gifts for others are haunted later by these searches when shopping for themselves. That neatly explains why intent is the next frontier of...

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