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Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
Report: Amazon Offering Influencers Below-Market Rates to Feed Its Tik-Tok Competitor
August 18, 2023  |  Retail

Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce...

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Amazon Expands Sponsored Products Ads to Other Apps and Websites
Amazon Expands Sponsored Products Ads to Other Apps and Websites
August 16, 2023  |  Retail

Amazon has expanded its Sponsored Products ads to other apps and websites. This move aims to provide customers with more convenient and seamless shopping experiences, allowing them to discover...

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X Plans to Wind Down Promoted Accounts Offering
X Plans to Wind Down Promoted Accounts Offering
August 15, 2023  |  Social Commerce

X, formerly known as Twitter, is ending its promoted accounts offering. Promoted accounts, which are also known as “Follower Objective” ads, are one of the...

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Online Review Firm Yelp Sees 13% Hike in Net Revenue for Q2
Online Review Firm Yelp Sees 13% Hike in Net Revenue for Q2
August 03, 2023  |  Earnings

Yelp Inc. has delivered a record-breaking performance for its second quarter results released Thursday (Aug. 3).  According to their earnings report, the online business reviews company saw...

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Netflix Looks for Partners Beyond Microsoft to Boost Ad-Supported Tier
Netflix Looks for Partners Beyond Microsoft to Boost Ad-Supported Tier
July 27, 2023  |  Streaming

When Netflix chose Microsoft over the likes of Comcast and Google as the launch partner for its ad-supported tier in 2022 it surprised many, but...

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Apple’s Ad Policy Catches Attention of French Regulator
Apple’s Ad Policy Catches Attention of French Regulator
July 25, 2023  |  Mobile Commerce

Apple’s advertising practices have drawn the ire of France’s competition watchdog. The country’s Autorité de la Concurrence on Tuesday (July 25) issued a statement of objection to the iPhone maker’s...

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Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
July 21, 2023  |  Technology

Telly, the company behind a unique free television that relies on a built-in second screen to run nothing but ads, began shipping the first-of-its-kind dual-screen...

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Canada Halts Advertising on Facebook in ‘Online News Act’ Dispute
Canada Halts Advertising on Facebook in ‘Online News Act’ Dispute
July 05, 2023  |  Facebook / Meta

The Canadian government and two companies have fired back in a dispute with Meta Platforms. The government, media firm Quebecor and cable television operator Cogeco Communications have said in...

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Snapchat CEO: AI Can Improve Targeted Ads
Snapchat CEO: AI Can Improve Targeted Ads
June 20, 2023  |  Artificial Intelligence

Snapchat CEO Evan Spiegel said the company’s embrace of artificial intelligence (AI) can up its advertising game. Spiegel spoke about the progress of the social media platform’s My AI...

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