In June, Snapchat CEO Evan Spiegel said the company’s adoption of artificial intelligence (AI) could give their advertising strategy a major boost. At the time, Spiegel discussed the advancements of...
Google saw its advertising revenue increase in the third quarter as it benefits from the same recovery that has lifted other tech companies as well. The...
As streaming subscriptions add new tiers to reach consumers across income groups, Paramount+ is rolling out its Premium tier around the world. As Paramount ANZ, the...
In times of economic turbulence, brands and retailers have been known to turn to some pretty wild scare tactics to ensure that customers keep reaching...
A top Meta executive says AI chatbots will help draw businesses as well as users. “There’s a huge demand from business for better tools,” Chief Product Officer Chris...
Amid a crowded digital ad space, brands are embracing an analog marketing tactic: free samples. As Bloomberg News reported Monday (Oct. 16), a growing number of retailers...
California will ban junk fees beginning July 1, after the state’s governor signed a bill into law on Saturday (Oct. 7). This move comes in...
Social media platform X is reportedly testing three tiers of premium service. The company formerly known as Twitter is considering splitting its current $7.99 per month...
Virtual reality (VR) has emerged as a promising frontier, offering immersive experiences that can transport users to new realms. However, the question arises: should brands...