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Google Delivers Formal Response to EU’s Threat to Ad Tech Unit 

Google Delivers Formal Response to EU’s Threat to Ad Tech Unit 
Google Delivers Formal Response to EU’s Threat to Ad Tech Unit 
December 08, 2023  |  Google

Google has made a formal response to the European Union’s (EU) threat to break up its profitable advertising technology (ad tech) arm, calling the allegations “flawed.”...

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Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
December 01, 2023  |  Retail

This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...

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Merriam-Webster’s Words of the Year Reflect Growing Impact of AI
Merriam-Webster’s Words of the Year Reflect Growing Impact of AI
November 28, 2023  |  Artificial Intelligence

The very phrase artificial intelligence (AI) itself promises two things: intelligence and artificiality. Get the Full Story Complete the form to unlock this article and...

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Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
November 28, 2023  |  Retail

Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. Get the Full Story Complete the form to unlock this article...

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Amazon’s Black Friday Football Kicks Off QR Code Retail Renaissance
Amazon’s Black Friday Football Kicks Off QR Code Retail Renaissance
November 28, 2023  |  eCommerce

No doubt you’ve gotten them in the mail: QR codes from local and national merchants. The codes contain a wealth of information, and offer to...

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From Slump to Surge, Ads and Influencers Revive Black Friday
From Slump to Surge, Ads and Influencers Revive Black Friday
November 27, 2023  |  Retail

Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...

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United Airlines Wants the Friendly Skies to Be Personalized With Data
United Airlines Wants the Friendly Skies to Be Personalized With Data
November 22, 2023  |  Travel Payments

United Airlines is reportedly weighing the addition of targeted ads to its passenger information. Get the Full Story Complete the form to unlock this article and...

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Snapchat to Test Family Plans in Push for New Subscribers
Snapchat to Test Family Plans in Push for New Subscribers
November 13, 2023  |  Subscriptions

As Snapchat looks to grow adoption of its subscription program, the app is reportedly testing a “Friends & Family Plan,” as social media platforms look to find...

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