advertising

Fraud Prevention Programs Support Revenue Growth Strategies, Says Forter’s Head of Risk 
Fraud Prevention Programs Support Revenue Growth Strategies, Says Forter’s Head of Risk 
January 16, 2024  |  Fraud Prevention

In today’s digital landscape, businesses are increasingly committed to providing a best-in-class customer experience. And a critical lynchpin of that experience is effective cyber and...

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Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
Chipotle: Rewards Partnerships Drive Visibility, Relevance and Brand Affinity
January 15, 2024  |  Loyalty & Rewards

As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...

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Rokt to Acquire AfterSell and Expand Shopify User Tools
Rokt to Acquire AfterSell and Expand Shopify User Tools
January 12, 2024  |  Partnerships

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to...

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Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
January 11, 2024  |  Streaming

As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...

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Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
January 08, 2024  |  Retail

With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator...

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Prime Video Ads May Bring Amazon Another $5 Billion a Year
Prime Video Ads May Bring Amazon Another $5 Billion a Year
January 03, 2024  |  Streaming

Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent...

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LinkedIn Ad Revenues Surge as Companies Flee X
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023  |  Social Commerce

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. The Microsoft-owned professional networking site has seen a jump in ad revenue as companies jump...

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Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
December 27, 2023  |  Streaming

Amazon has set the date for Prime Video’s addition of advertisements into the viewing experience, as streaming companies increasingly find new ways to drive revenue...

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