Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite. The new Valor platform within Metaverse Group enables players within these environments...
X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. The social media platform has been...
Neighborhood network Nextdoor has launched a self-service portal that allows organizations to access its application programming interface (API) options and use them to connect with potential customers. ...
Google has made a formal response to the European Union’s (EU) threat to break up its profitable advertising technology (ad tech) arm, calling the allegations “flawed.”...
This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...
The very phrase artificial intelligence (AI) itself promises two things: intelligence and artificiality. And while it is the leverageable machine intelligence that businesses and organizations want, it...
Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series,...
No doubt you’ve gotten them in the mail: QR codes from local and national merchants. The codes contain a wealth of information, and offer to...
Despite the price hikes that threatened the Black Friday spirit, 2023 saw shoppers rising to the occasion with a 10% surge in participation compared to...