Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...
In today’s digital landscape, businesses are increasingly committed to providing a best-in-class customer experience. And a critical lynchpin of that experience is effective cyber and...
As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more...
Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users. These tools will help small- to...
As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...
Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners. This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator...
Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Most of that money would come from the tech giant’s recent...