Snoop Dogg and Petco have teamed up for a new pet health ad campaign that features the rapper portraying a humanized version of a Doberman...
Walmart and NBCUniversal have teamed to test retail media-powered ads within live sports streaming. “This will mark the first time NBCUniversal’s live sports streaming inventory...
Google is once again facing allegations that its ad business constitutes a monopoly. The European Commission (EC) on Wednesday (June 14) announced that a preliminary...
Amazon is reportedly considering adding an ad-supported tier to Prime Video. Discussions are underway about how to introduce ads to the streaming service, but a...
In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed...
Twitter reportedly continues to shed advertisers amid a rise in hate speech on the platform. In the five weeks from April 1 to the first...
WPP has partnered with NVIDIA to use artificial intelligence (AI) to accelerate the production of brand advertising content. By using NVIDIA’s Omniverse Cloud platform for...
With the newfound momentum behind retail media networks and Dollar General and Walmart reporting promising results, many brands and retailers feel compelled to take this...
Two digital media organizations have reportedly made job cuts. Buzzfeed is shutting its news operation and eliminating 180 jobs, while Insider is cutting 10% of...