advertising

Building A Popular Local Pound Cake Into A National Product
Building A Popular Local Pound Cake Into A National Product
June 03, 2019  |  Retail

While there are many wonderful thing to say about a cake – delicious, beautiful and perhaps even inventive or creative – it is rarely described...

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Facebook’s API Shows How It Shares Ad Data
Facebook’s API Shows How It Shares Ad Data
June 03, 2019  |  Facebook

Facebook is providing more insight into how it shares advertising data, with the launch of its Ads Archive application programming interface (API). Get the Full...

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Target Seeks To Purchase Digital Ad Firm
Target Seeks To Purchase Digital Ad Firm
May 26, 2019  |  Partnerships / Acquisitions

Target is reportedly in discussions with Triad Retail Media, the retail advertiser owned by WPP PLC, to acquire it. Get the Full Story Complete the...

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Google Takes On Amazon With New eCommerce Features
Google Takes On Amazon With New eCommerce Features
May 17, 2019  |  Ecosystems

Google managed the surprise of the week with the announcement that it was dramatically and quickly leveling up its eCommerce capability by essentially turning any...

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Walmart Bolsters Artificial Intelligence Efforts
Walmart Bolsters Artificial Intelligence Efforts
May 17, 2019  |  Retail

Beyond serving as a place to pick up groceries on the evening commute, Walmart customer service is doing a lot of work behind the scenes...

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Accounts Receivable Evolves, Tackles Digital Advertising’s Biggest Challenges
Accounts Receivable Evolves, Tackles Digital Advertising’s Biggest Challenges
May 10, 2019  |  B2B Payments

More than 1 million people canceled their television cable subscriptions in the first quarter of 2019 alone, and not because they aren’t consuming TV media...

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NBCUniversal Tests Shoppable Ads During ‘TODAY’ Show
NBCUniversal Tests Shoppable Ads During ‘TODAY’ Show
May 06, 2019  |  Innovation

NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. Get...

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Shopify Partners With Snap On Marketing Integration
Shopify Partners With Snap On Marketing Integration
April 30, 2019  |  Mobile

Shopify and Snap have formed a partnership that will allow Shopify merchants to buy and manage Snapchat Story ad campaigns on Shopify’s platform. Get the...

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Pinterest To IPO In $15-$17 Range
Pinterest To IPO In $15-$17 Range
April 10, 2019  |  IPO

Pinterest announced that it will list on the New York Stock Exchange at between $15 and $17 a share, bringing the company’s potential valuation to...

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