On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without...
Snap, the parent company and creator of disappearing messaging app Snapchat, is laying off around 100 employees in order to focus on advertising. Get the...
Aiming to take on YouTube in the content market, Facebook is gearing up to launch a new subscription feature to help creators make money. Get...
Tax season, indeed. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Remember the baby boomers? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
While consumers are still using multiple platforms — such as desktop and mobile — “mobile-only” users are on the rise. In fact, “mobile-only” users surpassed...
Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital...
The Oscars have become one of Hollywood’s most glamorous events over the past nearly nine decades, with stars spending millions on red carpet ensembles and...
Facebook in Europe was dealt a new blow after a judge ruled the company ran afoul of privacy laws. Get the Full Story Complete the...