advertising

Facebook’s New Revenue Strategy: Messenger Ads
Facebook’s New Revenue Strategy: Messenger Ads
July 17, 2017  |  Facebook

Even an infinite scroll only generates a finite number of ad clicks. Facebook has just about maximized the amount of money it can make from...

READ MORE >
Pinterest Hires Two Former Google Executives
Pinterest Hires Two Former Google Executives
July 13, 2017  |  Retail

Pinterest is building out its advertising team, and it means business. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

READ MORE >
Facebook Expands Beta Test Of Messenger Ads
Facebook Expands Beta Test Of Messenger Ads
July 12, 2017  |  Facebook

Facebook Messenger, which started testing display ads with some users in Thailand and Australia in January is expanding its global beta test, including the number...

READ MORE >
Prime Day, Amazon’s Answer To Black Friday, Will Last A Whole Week This Year
Prime Day, Amazon’s Answer To Black Friday, Will Last A Whole Week This Year
June 27, 2017  |  Amazon

It’s not Christmas in July without Black Friday. And it’s not Black Friday if the deals don’t span an entire week. It’s only fitting, then,...

READ MORE >
Sourcepoint Launches AltPay For Publishers To Charge For Content
Sourcepoint Launches AltPay For Publishers To Charge For Content
June 15, 2017  |  Payment Methods

Sourcepoint, the content compensation solution provider for publishers, officially launched AltPay on Wednesday (June 14); it’s the first solution that allows publishers to offer consumers...

READ MORE >
Facebook Is Trying To Woo Automakers To Advertise On Its Platforms
Facebook Is Trying To Woo Automakers To Advertise On Its Platforms
June 12, 2017  |  Facebook

Facebook is going after automakers to increase advertising revenue from an industry that hasn’t been a big buyer of ads on the social media network platform. Get...

READ MORE >
Alibaba Strong Revenue Growth Targets Driven By Advertising
Alibaba Strong Revenue Growth Targets Driven By Advertising
June 12, 2017  |  eCommerce

Alibaba, the Chinese eCommerce giant, wowed investors and analysts last week when it projected revenue growth for its fiscal year, which ended in March, of...

READ MORE >
Snap And Innovation That Goes Old School
Snap And Innovation That Goes Old School
June 05, 2017  |  News

We’ve all heard the phrase “don’t reinvent the wheel” — a metaphor for not wasting time perfecting a perfectly good idea that’s stood the test of...

READ MORE >
Google’s Big Card Data Play
Google’s Big Card Data Play
May 24, 2017  |  News

Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...

READ MORE >