Afterpay

Afterpay Limited is an Australian financial technology company operating in the United States, United Kingdom, Australia and New Zealand. Afterpay and Touchcorp merged in June 2017 to form Afterpay Touch Group.

Source: afterpay.com

BNPL Users Want to Be Rewarded for Their Purchases
BNPL Users Want to Be Rewarded for Their Purchases
June 10, 2024  |  Buy Now Pay Later

More consumers would use buy now, pay later (BNPL) for larger purchases if they could be sufficiently rewarded for doing so. Get the Full Story...

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Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
April 08, 2024  |  Buy Now Pay Later

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges....

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PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
PayPal Names Cash App, Afterpay Veteran Geoff Seeley Marketing Head
February 26, 2024  |  Personnel

PayPal has named former Cash App and Afterpay marketing leader Geoff Seeley as its new chief marketing officer. Get the Full Story Complete the form...

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Rewards a Work in Progress as Banks and FinTechs Compete for BNPL Loyalty
Rewards a Work in Progress as Banks and FinTechs Compete for BNPL Loyalty
February 09, 2024  |  BNPL

The appeal of buy now, pay later (BNPL) is undeniable. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
Affirm, Afterpay Cut Rewards Programs as BNPL Firms Try New Loyalty Models
February 06, 2024  |  Buy Now Pay Later

As buy now, pay later (BNPL) companies tinker with different methods to drive long-term engagement, Affirm and Afterpay are rethinking their loyalty strategies. Get the...

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IKEA US CEO Shares 2024 Strategy to Blend Retail, Payments and AI for Shopper Appeal
IKEA US CEO Shares 2024 Strategy to Blend Retail, Payments and AI for Shopper Appeal
February 01, 2024  |  Retail

IKEA’s unique, maze-like retail format has consistently appealed to consumers worldwide.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Klarna and PayPal Close Behind Zip in Provider Ranking of BNPL
Klarna and PayPal Close Behind Zip in Provider Ranking of BNPL
January 29, 2024  |  Buy Now Pay Later

With Valentine’s Day around the corner and Christmas fairly close in the rearview mirror, consumers’ budgets are likely stretched thin. Get the Full Story Complete...

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BNPL Firms Take to Subscriptions to Boost Margins
BNPL Firms Take to Subscriptions to Boost Margins
January 26, 2024  |  BNPL

As buy now, pay later (BNPL) firms look to drive profits beyond the small cut they take of each transaction, Klarna is the latest to...

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BNPL’s Surge in 2023: Impact, Adoption and Regulatory Crossroads
BNPL’s Surge in 2023: Impact, Adoption and Regulatory Crossroads
December 28, 2023  |  Buy Now Pay Later

From its nascent stages to its maturing as a force reshaping retail and eCommerce, installment plans, particularly buy now, pay later (BNPL) services, marked a...

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