athletic apparel

Nike Continues to Distance Brand From D2C Push
Nike Continues to Distance Brand From D2C Push
March 21, 2024  |  Earnings

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult...

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Who’s Going to Get Fitness-as-a-Service Right? 
Who’s Going to Get Fitness-as-a-Service Right? 
October 03, 2023  |  Fitness

Peloton and Lululemon announced a five-year global strategic partnership last week, with the goal of uniting fitness content and athletic apparel to forge a collective...

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Peloton and lululemon Partner to Create 20 Million-Strong Community
Peloton and lululemon Partner to Create 20 Million-Strong Community
September 27, 2023  |  Fitness

Peloton and lululemon have announced a five-year strategic global partnership that aims to bring together fitness content and athletic apparel and create a combined community...

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Nike Market Value Grows By $6B After Kaepernick Ads
Nike Market Value Grows By $6B After Kaepernick Ads
September 24, 2018  |  Retail

After its controversial Colin Kaepernick ads appeared earlier in September, the market value of Nike has grown by $6 billion. All in, the retailer’s stock...

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Amazon Ventures Into Athleisure Wear
Amazon Ventures Into Athleisure Wear
October 16, 2017  |  Amazon

Amazon appears to be making yet another big move this year, this time branching into the realm of private-label sportswear. According to news reports published...

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Title Nine Boosts Its Brand, Customer Experience
Title Nine Boosts Its Brand, Customer Experience
April 26, 2017  |  Retail

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Women’s outdoor and...

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