barbie

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
March 12, 2024  |  Retail

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS...

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Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales
Mattel Targets D2C Opportunity as Barbie Fever Supercharges Doll Sales
February 07, 2024  |  Earnings

It has been a good year for Mattel, and the toy giant is looking to capitalize on the recent surge in enthusiasm to drive digital...

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Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
Pops of Pink and a Dash of Taylor Swift: Resolutions Retailers Must Make for 2024
December 30, 2023  |  Retail

A few years ago, many consumers focused on enhancing their beauty routines, setting up home offices, and engaging in at-home fitness activities, with companies like...

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Gap Charts Course Back to Pop Culture Roots for Shopper Reconnection
Gap Charts Course Back to Pop Culture Roots for Shopper Reconnection
November 16, 2023  |  Retail

Gap says it’s ready to compete. That’s the latest from Richard Dickson, Gap’s newest president and chief executive officer, who held the retailer’s latest quarterly...

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Barbie’s New Role: Picking up Mattel’s Toy Sales 
Barbie’s New Role: Picking up Mattel’s Toy Sales 
October 26, 2023  |  Retail

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion,...

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Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
Women’s Silent Spending Power Reaches Farther Than Barbie and Taylor Swift
August 14, 2023  |  Connected Economy

Women’s spend share, when combined, can catapult products, people and projects.  It’s unfortunately no myth that women earn an average 82 cents of on the...

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Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
Post-Barbie Collab, Crocs Reports $1.07 Billion in Revenue
July 28, 2023  |  Retail

Crocs is in the business of collaborations. It’s a skill many can learn from, as the footwear company reported $1.07 billion in revenue on Thursday...

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Mattel CEO Teases More ‘Barbie’ Content
Mattel CEO Teases More ‘Barbie’ Content
July 27, 2023  |  Earnings

At this point, everyone is seeing Barbie pink, whether you like it or not. And that’s a vision toymaker Mattel has ambitious plans to sustain.  ...

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Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
Seeing Pink: Barbie Collabs Run Rampant as Movie Debuts 
July 24, 2023  |  Retail

“Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory.” That’s what news outlet The Independent said in regard to...

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