“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Director Greta Gerwig’s film based on Mattel’s most famous...
Resale and rental have become hot initiatives among retailers. The intention is to cater to consumers’ changing preferences and values, while also mitigating the effects...
“Barbie” is everywhere. It has taken over retail marketing. Everywhere you look there’s a new collaboration, from fast fashion to food and beverage to department...
Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the...
There were fewer Mattel toys under the tree in Q4 2022 as the toymaker took a hit from overstocked retailers and underspending consumers, causing sales...
With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the...
Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United...