Coca Cola

Global CPG Companies Join Generative and Agentic AI Rush
Global CPG Companies Join Generative and Agentic AI Rush
July 09, 2025  |  Artificial Intelligence

Consumer packaged goods companies are accelerating the adoption of artificial intelligence in their operations, marketing and supply chains as they seek new ways to boost...

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Job Cuts Coming at More Than 170 US Companies in June
Job Cuts Coming at More Than 170 US Companies in June
June 15, 2025  |  Economy

American companies are reportedly resorting to job cuts amid tariff-related uncertainty. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Get the Full Story Complete the form...

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KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
October 24, 2024  |  Earnings

Keurig Dr Pepper (KDP) and The Coca-Cola Company are adapting to changing consumer preferences. KDP’s acquisition of Ghost underscores its strategy to expand into high-growth...

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Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
July 23, 2024  |  Earnings

Consumer caution does not seem to be hurting the Coca-Cola Company. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to...

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CPG Marketing Embraces New Business Models for Digital Transformation
CPG Marketing Embraces New Business Models for Digital Transformation
March 04, 2024  |  artificial intelligence

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition....

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Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
October 24, 2023  |  Artificial Intelligence

Coca-Cola is using artificial intelligence (AI) to increase sales to business customers by automatically prompting them with tailored messaging. Get the Full Story Complete the...

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How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
How AI Is Helping Beverages Like Coca-Cola Target the Health Conscious
September 16, 2023  |  artificial intelligence

We can all appreciate a good Coca-Cola commercial, right? These commercials are a powerful way to get consumers to remember and purchase the beverage. But...

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