Coca Cola

CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures

CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
CPG CEOs Say Consumers Keep Buying Despite Affordability Pressures
February 13, 2026  |  Consumer Insights

If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer...

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Global CPG Companies Join Generative and Agentic AI Rush
Global CPG Companies Join Generative and Agentic AI Rush
July 09, 2025  |  Artificial Intelligence

Consumer packaged goods companies are accelerating the adoption of artificial intelligence in their operations, marketing and supply chains as they seek new ways to boost...

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Job Cuts Coming at More Than 170 US Companies in June
Job Cuts Coming at More Than 170 US Companies in June
June 15, 2025  |  Economy

American companies are reportedly resorting to job cuts amid tariff-related uncertainty. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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Was Your Favorite Holiday Tradition Once a Marketing Campaign?
Was Your Favorite Holiday Tradition Once a Marketing Campaign?
December 21, 2024  |  Retail

From candy canes to Christmas cards, the year-end holiday season is steeped in traditions that often feel timeless. Get the Full Story Complete the form...

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KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
KDP’s Ghost Acquisition and Coca-Cola’s AI Pivot to Personalized Ads Highlight Industry Strategies
October 24, 2024  |  Earnings

Keurig Dr Pepper (KDP) and The Coca-Cola Company are adapting to changing consumer preferences. KDP’s acquisition of Ghost underscores its strategy to expand into high-growth...

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Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
Coca-Cola’s Revenues Grow 15% Despite ‘Soft Spots’ Among Consumers
July 23, 2024  |  Earnings

Consumer caution does not seem to be hurting the Coca-Cola Company. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

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Paris Olympics Draws 18% More Sponsor Spending Than 2021
Paris Olympics Draws 18% More Sponsor Spending Than 2021
July 12, 2024  |  Retail

U.S. companies are reportedly looking to this summer’s Paris Olympics to put them ahead of their competitors. Get the Full Story Complete the form to...

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CPG Marketing Embraces New Business Models for Digital Transformation
CPG Marketing Embraces New Business Models for Digital Transformation
March 04, 2024  |  artificial intelligence

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition....

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Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
Coca-Cola Leverages AI Personalized Recommendations to Boost B2B Sales
October 24, 2023  |  Artificial Intelligence

Coca-Cola is using artificial intelligence (AI) to increase sales to business customers by automatically prompting them with tailored messaging. Get the Full Story Complete the...

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