connected fitness

Is The Physical Gym Business Model Broken?
Is The Physical Gym Business Model Broken?
May 26, 2021  |  Commerce Connected

The gym as we know it is not built for customer success – something that most consumers will readily attest to, given how few times...

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Peloton’s Latest Workout: Putting Delivery Delays At The Back Of The Class
Peloton’s Latest Workout: Putting Delivery Delays At The Back Of The Class
December 22, 2020  |  Retail

Peloton, the leading maker of connected fitness products, has moved to resolve its manufacturing and order backlog problem by acquiring Finland’s Precor for $420 million....

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Amazon Tells Echelon Fitness To Stop Linking Its Connected Bike To Prime
Amazon Tells Echelon Fitness To Stop Linking Its Connected Bike To Prime
September 23, 2020  |  Commerce Connected

Echelon Fitness is finding itself in hot water with Amazon over Echelon’s new “EX-Prime Smart Connected Bike,” which it claims was developed “in collaboration with...

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Innovating With Digital Fitness And Commerce Platforms
Innovating With Digital Fitness And Commerce Platforms
July 22, 2020  |  Today In Data

Connected fitness has a new competitor in the direct-to-consumer (DTC) company Liteboxer. The firm’s hardware looks nothing like a punching bag – it comes with six circular...

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Connected Fitness Gets Into The Boxing Ring
Connected Fitness Gets Into The Boxing Ring
July 21, 2020  |  Retail

Connected fitness has a sparring partner, courtesy of a new direct-to-consumer (DTC) company called Liteboxer. It has an innovative product, proven management and a business...

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Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
July 01, 2020  |  Partnerships / Acquisitions

In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for...

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Peloton’s IPO To Test Subscription Model’s Fitness
Peloton’s IPO To Test Subscription Model’s Fitness
August 29, 2019  |  Subscriptions

Peloton is coming to market with its IPO.  A look at the S-1 filing reveals an embrace of the razor/razor blade model that melds (pricey)...

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