As brands and retailers seek additional avenues to connect with consumers looking to make purchases, Zola, the wedding registry platform, is expanding its reach into...
What happens when you throw a party and nobody comes? Certainly, it can be a disappointing and disheartening experience — yet still it presents an...
Walmart may be learning the hard way that having the most sought-after digital features barely matters if customers do not know they exist. PYMNTS’ research...
For many consumers around the globe, 2022 marked a triumphant return to the physical world. After two years of pandemic-influenced restrictions, shoppers are heading back...
Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. While much has been made about the disruption that technology...
Pharmaceutical price-shopping platform GoodRx is looking to leverage its user data in a bid to drive engagement. On a call with analysts Tuesday (Nov. 8)...
Merchants are taking the battle for consumer engagement seriously and broadening subscribers’ range of options, a critical pivot reflecting the reality that pricing is taking...
The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is...
Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent...