consumer insight

The Battle for AI Isn’t About Models. It’s About Habits
The Battle for AI Isn’t About Models. It’s About Habits
April 09, 2026  |  Artificial Intelligence

Think about how you shop. Not how you used to shop, but how you actually shop now. You probably do most of it on Amazon....

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Wall Street Rally Overpowers Housing Slump to Lift Household Wealth
Wall Street Rally Overpowers Housing Slump to Lift Household Wealth
March 19, 2026  |  Economy

Rising stock prices helped drive an increase in Americans’ net worth in the fourth quarter of 2025, the Federal Reserve said Thursday (March 19). The...

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Fashion’s Creative Clock Now Runs on AI
Fashion’s Creative Clock Now Runs on AI
December 08, 2025  |  Artificial Intelligence

Fashion brands are facing faster trend cycles and rising pressure to design, produce and personalize at the speed of consumer demand. Artificial intelligence (AI) has...

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CFOs Speed Time to Cash™ and Redefine Business Resilience
CFOs Speed Time to Cash™ and Redefine Business Resilience
December 01, 2025  |  Accounts Receivable

The role of the finance function is being re-written as companies increasingly are no longer satisfied with observing cash flow in the rearview mirror. Instead,...

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Legacy Identity Systems Push Billions Out the Back Door
Legacy Identity Systems Push Billions Out the Back Door
November 28, 2025  |  Consumer Insights

Identity makes the world of commerce and payments go ‘round. But its fundamental role in driving modern customer experiences and defending against fraud can often...

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Consumers Pay for Card Features That Deliver Flexibility and Control
Consumers Pay for Card Features That Deliver Flexibility and Control
November 26, 2025  |  Credit Cards

Credit cards remain central to how consumers navigate everyday financial demands, especially when prices, income cycles and needs do not always align. The latest PYMNTS...

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The Five Rules of Engagement for Gen Z Spending and Payments
The Five Rules of Engagement for Gen Z Spending and Payments
July 14, 2025  |  Consumer Insights

Generation Z is rewriting the rules of engagement for the financial services sector. Full stop. As the first true digital natives, their expectations, spending patterns...

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Only 40% of US Consumers Plan Their Next Financial Move
Only 40% of US Consumers Plan Their Next Financial Move
June 16, 2025  |  Consumer Insights

A fundamental shift in consumer financial behavior is redefining the landscape for banking institutions, revealing that even high income doesn’t guarantee proactive money management when...

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Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
June 16, 2025  |  Consumer Insights

The most digitally-native cohort is rapidly reshaping the financial services landscape. With their purchasing power projected to reach $12 trillion in just five years and...

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