consumer insight

Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023  |  Streaming

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which...

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Smaller Retailers Without Rewards Programs Risk Losing Inflation-Weary Customers 
Smaller Retailers Without Rewards Programs Risk Losing Inflation-Weary Customers 
March 17, 2023  |  Loyalty & Rewards

Everyone loves a bargain, but small- and medium-sized business (SMB) retailers have been pulling back from promotional codes and rewards recently. As noted in proprietary...

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Burlington Stores Optimistic as High Earners Become More Cost Conscious
Burlington Stores Optimistic as High Earners Become More Cost Conscious
March 08, 2023  |  Retail

It’s an off-price retailer’s market. While large department stores ranging from Nordstrom to Kohl’s are struggling to find their footing, off-price retailers such as Burlington...

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Car Dealers Say High Prices Are Scaring Off Buyers
Car Dealers Say High Prices Are Scaring Off Buyers
February 05, 2023  |  Consumer Insights

A spike in the price of new cars has both buyers and auto dealers worried. As The Wall Street Journal (WSJ) reported Saturday (Feb. 4),...

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Report: Global Smartphone Sales See Largest Drop Ever
Report: Global Smartphone Sales See Largest Drop Ever
January 29, 2023  |  Consumer Insights

Smartphone sales fell worldwide last year as consumers grew more cautious in their spending. That’s according to a recent report by market research firm IDC, which...

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Consumers Want Prepared Meals Despite Dire Perception on Food Prices
Consumers Want Prepared Meals Despite Dire Perception on Food Prices
December 13, 2022  |  Consumer Insights

  Shoppers still want prepared meals at the supermarket, even as they see food prices skyrocket. In fact, consumers perceive the price increases for prepared...

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70% of Consumers Bought Food From Restaurants in July, Down From May Peak
70% of Consumers Bought Food From Restaurants in July, Down From May Peak
September 07, 2022  |  Consumer Insights

For restaurants, summer usually brings with it a rush of spending, with consumers enjoying the warm weather and splurging for meaningful dining experiences during their...

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Tamara CEO Says Data Refutes BNPL’s Debt Trap Myth
Tamara CEO Says Data Refutes BNPL’s Debt Trap Myth
August 26, 2022  |  BNPL

At a time of growing investor concerns and a retracting investment landscape that has led to a dip in valuations of many global firms, it’s...

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