content creators

Report: YouTube Laying Off 100 Members of Creator Partnerships Team
Report: YouTube Laying Off 100 Members of Creator Partnerships Team
January 17, 2024  |  Social Commerce

YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team...

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Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023  |  Subscriptions

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape...

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Facebook Introduces Reels A/B Testing Tool for Creators
Facebook Introduces Reels A/B Testing Tool for Creators
November 02, 2023  |  Meta

Facebook has unveiled several new features designed to help creators enhance their content performance on the platform. These updates are part of Facebook’s professional dashboard, a...

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YouTube Unveils Features to Boost Creators’ Shopping Revenue
YouTube Unveils Features to Boost Creators’ Shopping Revenue
October 18, 2023  |  Social Commerce

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...

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1 in 5 Restaurant Customers Look to Influencers for Recommendations
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023  |  Consumer Insights

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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Meta Pulls Payments Plug on News Outlets Publishing on Facebook
Meta Pulls Payments Plug on News Outlets Publishing on Facebook
July 29, 2022  |  Facebook

Meta is phasing out exclusive deals with news publishers on Facebook that will cost some outlets tens of millions of dollars as the social media...

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Bolt Global Partners with Binance Pay to Intro Web3 Live Entertainment
Bolt Global Partners with Binance Pay to Intro Web3 Live Entertainment
July 19, 2022  |  Cryptocurrency

Builder of web3 technologies Bolt Global and the crypto exchange Binance are collaborating to launch a new live entertainment and social experience powered by Binance...

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How Accounts Receivable Slid Into Influencers’ DMs
How Accounts Receivable Slid Into Influencers’ DMs
April 19, 2021  |  B2B Payments

Mention social media influencers, and you’re more than likely to get a few scuffs. But the content creation economy is a multibillion-dollar industry, and influencers,...

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