content creators

Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities
Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities
May 02, 2024  |  Fraud Attack

Most crimes, as the saying goes, are crimes of opportunity. And that’s bad news for small businesses, whose lack of resources and challenges when accessing...

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Real-Time Market Value Unlocks New Avenues for Creator Financing
Real-Time Market Value Unlocks New Avenues for Creator Financing
April 23, 2024  |  Social Commerce

Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise...

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Social Platforms and PayFacs Now Power the Creator Economy
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024  |  Social Commerce

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...

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Report: YouTube Laying Off 100 Members of Creator Partnerships Team
Report: YouTube Laying Off 100 Members of Creator Partnerships Team
January 17, 2024  |  Social Commerce

YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team...

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Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023  |  Subscriptions

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape...

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Facebook Introduces Reels A/B Testing Tool for Creators
Facebook Introduces Reels A/B Testing Tool for Creators
November 02, 2023  |  Meta

Facebook has unveiled several new features designed to help creators enhance their content performance on the platform. These updates are part of Facebook’s professional dashboard, a...

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YouTube Unveils Features to Boost Creators’ Shopping Revenue
YouTube Unveils Features to Boost Creators’ Shopping Revenue
October 18, 2023  |  Social Commerce

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...

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1 in 5 Restaurant Customers Look to Influencers for Recommendations
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023  |  Consumer Insights

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In...

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Walmart Aims to Add Influencers via Content Creation Tool and Commissions
Walmart Aims to Add Influencers via Content Creation Tool and Commissions
October 18, 2022  |  Walmart

Walmart announced Tuesday (Oct. 18) that it is launching a new content creation platform of digital tools so that influencers and other creative-minded types can...

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