Putting a digital spin on makeup try-ons, L’Oréal is using augmented reality (AR) to enable beauty advisers to virtually put suggested products on a customer’s...
Online retailer Brandless has expanded its offerings in its clean beauty product line. Get the Full Story Complete the form to unlock this article and enjoy...
The launch on Tuesday (June 19) of a new eCommerce option for shoppers seeking makeup, hair care products, fragrances and similar products represents the expansion...
When most brands say they want to bring something to a whole new level, they are speaking metaphorically. However, when Saks Fifth Avenue speaks of...
When getting ready for a night on the town — complete with perfectly done makeup — the average female shopper doesn’t usually say to themselves, “Shoot, I...
Glossier is not quite a household name yet. In fact, unless one already happens to be one of the emerging beauty and lifestyle line’s devotees,...
Celebrity lines are not an uncommon phenomenon, nor have they been for the last two or three decades. Clothing, home furnishings, fragrances, shoes, underwear, plain...
Perfect Corp. has teamed up with QVC on the first broadcast television AR purchase experience that will merge mobile AR technologies, broadcast and mobile to...