The standard coupon experience isn’t great for either the consumer or merchant. The customer has to keep track of a piece of paper or code...
When we think about holidays on Main Street, there is a certain mental image we all flash to, nurtured by decades of singing Christmas carols....
Consumers are spending online instead of making potentially risky visits to physical stores, and they are also paying for purchases in different ways. The use...
As it faces a competitive retail market, Groupon Inc. intends to discontinue its sale of merchandise by the close of 2020. The firm plans to...
Mobile order-ahead services are being used for more functions than ever, and beyond simply ordering and paying for food. Forty-two percent of consumers use them...
Throw out everything you’ve ever learned about what makes a consumer loyal to a brand. Get the Full Story Complete the form to unlock this...
In 1887, Asa Candler, the founder of the Coca-Cola Company, had a novel idea: He decided to give away some of his product for free....
Even though BJ’s isn’t as large as its warehouse club counterparts — Costco or Sam’s Club — the retailer packs an omnichannel punch. Last fall, for example, the wholesale...
Merchants can capitalize on word-of-mouth marketing through cash back platforms such as DOSH that encourage social media sharing. These platforms reach consumers by reinforcing a...