When the subscription industry’s customers experience failed payments, it can directly lead to churn, PYMNTS research reveals, prompting merchants to lose out on hundreds of...
In what’s already becoming another tumultuous economic year, direct-to-consumer (D2C) businesses may want to prioritize the prevention of two things: failed payments and fraud. 2023...
PYMNTS’ latest research on the subscription industry reveals that firms that track and manage customer lifetime value (LTV) are five times more likely to be...
Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of...