customer lifetime value

Study: Issuers Improve Returns by Solving the Next Customer Friction

Study: Issuers Improve Returns by Solving the Next Customer Friction
Study: Issuers Improve Returns by Solving the Next Customer Friction
July 17, 2026  |  Credit Cards

The operating assumption in card issuing is that better technology should produce better economics. Card issuers have largely won the technology-access battle. Instant issuance, mobile...

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The Issuers Pulling Ahead Are Building Into Customers’ Money Flows
The Issuers Pulling Ahead Are Building Into Customers’ Money Flows
May 19, 2026  |  Credit Cards

The competition among card issuers is no longer centered only on rewards rates or promotional offers. Increasingly, it is about whether an issuer can become...

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Report Finds AI Is Widening the Issuer Performance Gap
Report Finds AI Is Widening the Issuer Performance Gap
May 13, 2026  |  Credit Cards

Customer lifetime value (CLTV) has long been seen as something that naturally grows as card issuers add more customers and launch more products. But this...

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Top Performers Prove Speed, Security Define Best-in-Class Card Issuing
Top Performers Prove Speed, Security Define Best-in-Class Card Issuing
November 04, 2025  |  Credit Cards

While card issuers prioritize broad product offerings or aggressive marketing, the truly best-in-class performance in the payments sector hinges on a commitment to speed and...

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Issuers With Diversified Card Products See Higher Customer Lifetime Value
Issuers With Diversified Card Products See Higher Customer Lifetime Value
May 28, 2025  |  Credit Cards

As the competitive landscape of card issuing becomes more complex, issuers face rising pressure to maximize customer lifetime value (CLTV), streamline operations and deliver flexible,...

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Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix
Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix
May 23, 2025  |  Consumer Finance

Forget complicated finance jargon. Whether it’s giant bank JPMorganChase or financial technology startup Stripe, offering shoppers the right mix of credit and debit cards and...

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Why Fast-Moving Issuers Win in a World of Customer Impatience
Why Fast-Moving Issuers Win in a World of Customer Impatience
May 14, 2025  |  Payments Innovation

Anyone who wants to learn about a winning mindset can find no shortage of quotes to get inspired. Maybe the best one comes from the...

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Best-in-Class Issuers Say Processors Help Strengthen Customer Lifetime Value
Best-in-Class Issuers Say Processors Help Strengthen Customer Lifetime Value
May 08, 2025  |  Partnerships

All businesses want to increase the profitability of, and lengthen, the customer relationship — extending the customer lifetime value (CLTV). In doing so, they sidestep...

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